PR Design
Who doesn’t love a gift! As part of the marketing team for Generous Brands, we anchor ourselves to design campaigns with delightful storytelling moments and those details really shine within our influencer gifting and brand collaborations! Take a peek at how we brought our brand to life with mini moments for new flavor launches and seasonal greetings.
Category
Branding | Packaging Design | Merch Design | Motion Design | Paid-Media Design
LAD X HAK
2023 - Ongoing
Packaging Design | Merch Design
My Role
During the 2025 season, Health-Ade and the Los Angeles Dodgers teamed up for a third year to design limited-edition packaging and PR-ready assets! I assisted the team in creating branded VIP merchandise (checked off foam finger from my bucket list!), stadium signage, & digital assets to help amplify the partnership.
Brand: Health-Ade Kombucha
Art Director: Sierra Taoatao
Lead Graphic Designer: Sofi Rodriguez
Creative Support: Peggy Zisk
Agency Partners [Photography]: Sircle
HAK Flavor Launches
2025 - Ongoing Seasonal Launches
Campaign Design | Packaging Design | Merch Design
My Role
Our team creates themed physical and digital touch points for each new flavor launch to give our consumers a taste of the releases before they hit the shelves. I supported designing the campaign’s visual graphic system and producing the PR influencer gifting which amplified excitement around our newest releases to our consumers. Below is our January Refresh flavor, Ginger Lemon Berry, to help start 2026 off right!
Brand: Health-Ade Kombucha
Art Director: Sierra Taoatao
Lead Graphic Designer: Sofi Rodriguez
Graphic Designer: Peggy Zisk
Social Posts: Partnered Influencers
Mighty Watermelon Launch
Summer Gifting
My Role
In celebration of the launch of their newest cold pressed juice flavor, Evolution Fresh mailed out a PR box with a 6-pack of Mighty Watermelon in tow with a delicious custom flavored jelly cake. I had the opportunity to design the packaging and give our influencers a refreshing moment of hydration to start off the summer! My personal favourite detail is the watermelon rind pattern using the Mighty Watermelon bottle!
Brand: Evolution Fresh
Art Director: Sierra Taoatao
Graphic Designer: Peggy Zisk
Social Posts: Partnered Influencers
