Club Pilates
The days are filled designing effective scaleable marketing assets to meet the needs of each studio based on their location, demographics, and target audience. Careful attention is given to the quality of the assets as they represent the brand at various levels, from local franchisees to national campaigns. Working under an Art Director, with adherence to brand guidelines, we ensure a successful marketing strategy with strong brand recognition.
Category
Branding | Ecomm Design | Motion Design | Apparel Design
Tools
Adobe Suite | Google Suite | Powerpoint | Ceros
Local Requests
Franchisees worked directly with our corporate team on projects ranging from print & digital advertisements, local publications, billboards, window clings, event assets and more! Our team would fulfill their requests with a curated design or template to assist studios in maintaining a professional and fun atmosphere.
Art Director: Jacklyn Smith
Lead Graphic Designer: Peggy Zisk
Club Pilates X Princess Cruise
Club Pilates and Princess Cruises joined together to offer a specialty Alaskan Cruise with a focus on fitness, since nothing goes better than Princess and Pilates! The teams collaborated to design a curated an in-app challenge for Club Pilates patrons to get “Strong for Summer” with the opportunity to win a Princess Cruise vacation in the process.
Art Director: Jacklyn Smith
Lead Graphic Designer: Peggy Zisk
Xponential Convention - Club Pilates Mainstage
Each year in December Xponential hosts a large expo with it’s franchisees of all 10 brands to show the successes of the from the past year and plan and goals for the upcoming year. Each Convention follows a chosen theme, usually a film franchise released that year, which the designers must balance with the established Club Pilates Branding. For 2023, Top Gun, and 2024, Mission Impossible, I was in charge of the Club Pilates mainstage presentation - a Powerpoint and Motion Graphics.
Art Director: Jacklyn Smith
Lead Graphic Designer: Peggy Zisk
